Become a Lifestyle Choice, Not Just Another Brand
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Are you aiming to become a Lifestyle Brand? Are you matching the tone of voice of the brands your audience interacts with? If so, your approach is reactive. To make sure travellers automatically answer the question “where are you staying?” with your hospitality brand's name, you should strive to become a Lifestyle Choice. Turn into the subconscious go-to choice of your consumers by tapping into their core interests – not only into their demographics!Jason Rieff, a multi-award-winning and Forbes-nominated 30 under 30 branding expert, answered our questions. Learn about the difference between a Lifestyle Brand and a Lifestyle Choice, and how to become the latter.
Listen to our podcast, and get more insights:Apple Podcast,Spotify
Tags:
- The Venari Podcast
- Business Strategy
- Executive Search
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Nelamar joined Venari Partners in 2025. She has over 15 years’ experience in search, having previously been a Partner at True Search; she has also worked at Spencer Stuart and at Heidrick & Struggles. With a truly global perspective gained from living and working in the US, Latin America, and Europe, Nelamar is a respected advisor to multinational companies, family-owned companies, high-growth startups, and private equity firms. Based in Miami, she is fluent in English, Spanish, Italian, and French. Nelamar holds a bachelor’s degree in International Affairs from John Cabot University in Rome and a Wine & Spirits Certificate from Le Cordon Bleu in Paris. A travel aficionado, Nelamar enjoys savoury cooking, reading nonfiction, dancing salsa, and traveling with her family to destinations renowned for their delicious cuisine.
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