Capturing Gen Z: Shift for the Luxury Hospitality Industry
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Do you know the difference between a Millennial and a Gen Zer? And is your brand doing enough to become a lifestyle choice for this new generation of consumers?
With a $150 billion consumer spend in the US alone, and $35 billion dedicated to Hospitality each year, Gen Z is the latest hot topic among marketers – or at least, it should be! However, most luxury hospitality brands seem to struggle with this new target. The bigger the brand and its heritage, the harder it seems to adapt to Gen Zers’ new modes of consumption.
Jason Rieff, a multi-award-winning and Forbes-nominated 30 under 30 branding expert, answered our questions about these topics. Learn about the brand offerings Millennials and Gen Zers are looking for, and how to capture younger consumers’ attention.
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Tags:
- The Venari Podcast
- Business Strategy
- Executive Search
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Nelamar joined Venari Partners in 2025. She has over 15 years’ experience in search, having previously been a Partner at True Search; she has also worked at Spencer Stuart and at Heidrick & Struggles. With a truly global perspective gained from living and working in the US, Latin America, and Europe, Nelamar is a respected advisor to multinational companies, family-owned companies, high-growth startups, and private equity firms. Based in Miami, she is fluent in English, Spanish, Italian, and French. Nelamar holds a bachelor’s degree in International Affairs from John Cabot University in Rome and a Wine & Spirits Certificate from Le Cordon Bleu in Paris. A travel aficionado, Nelamar enjoys savoury cooking, reading nonfiction, dancing salsa, and traveling with her family to destinations renowned for their delicious cuisine.
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