'London to Mexico: Volaris Low-Cost Carrier (CCO) Case Study'
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The main challenge to finding the right candidates for this role was that it is fundamental for all airlines to optimise their revenue generating strategy. Typically, the CCO has responsibility for all Sales, Distribution, Network Strategy and Pricing and Revenue Management strategy as well as developing the broader long-term commercial strategy. On top of this, it was also key to Volaris that this person not only possessed broad commercial aviation expertise but had also spent time at an LCC. Often aviation talent with no LCC experience struggle to adapt to the ‘no frills’ approach of an LCC. So, we had to be conscious of the candidates fit to the Volaris business model.
In addition to the above skills, the candidate had to be prepared to move to Mexico and had to be capable of quickly integrating into Volaris’ company culture.
The chosen candidate; Carolyn Prowse, possesses a great understanding of commercial aviation and her time spent working as a consultant with easyJet meant she possesses the LCC experience. easyJet are, arguably, one of the most successful LCCs in the industry. Carolyn was a great choice for this highly coveted role.
All LCCs require a lean and highly talented work force to meet the demands of the competitive airline sector. They must keep operational costs as low as possible, run and effective network and drive revenue through increasingly innovative strategy.
- Talent Strategy
- Case Study
- Executive Search
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James Parker is Aviation Director at Venari Partners, overseeing the firm's Aviation & Aerospace practice. With nearly 15 years of experience in executive search, he has built an established reputation across the global aviation industry, developing long-standing relationships with senior leaders at some of the world's leading airlines and aviation organisations. He advises clients on identifying and securing exceptional leadership talent across strategy, commercial, operational, digital, technology and finance functions. Throughout his career, James has partnered with a broad range of organisations, including major international airlines, aircraft manufacturers, MRO providers, low-cost and regional carriers, cargo operators, business aviation companies and airports. His expertise spans senior executive and Board appointments, with particular experience in retained executive search. He also supports clients through interim and consulting solutions, Board advisory, market mapping and leadership assessment. Having played an instrumental role in establishing Venari Partners, James is committed to delivering a better executive search experience for both clients and candidates. Combining deep sector knowledge with an extensive international network and a strong understanding of the aviation talent market, he is a trusted adviser to organisations navigating critical leadership decisions.
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