VP of Sales and Marketing, Europe and US Case Study
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Venari Partners’ Hospitality team were asked by a world-renowned hotel group to search for a VP of Sales and Marketing for both Europe and the US. This is a high-profile position within the business reporting into the Chief Commercial Officer, and with key accountability for the group.
The team were instructed to seek candidates that had luxury-specific, hospitality experience and who had built up an extensive network within the US market. Due to the status of the position, the search and interview process were vigorous and high expectations were set for candidates going forward to interview.
The main challenges throughout the process were logistical; the candidate was based in Italy, the role in London and the key business stakeholders in the Middle East. Coupled with busy schedules (sales leaders tend to travel often), aligning diaries for interviews proved challenging, with some interview stages up to a month apart. Venari Partners acted as the mediator throughout, helping to carve out time for interviews as well as making sure motivation and enthusiasm was present on both sides throughout the lengthy process.
The result? A successful placement, a great addition to the client’s team and a fantastic next step for the candidate.
Nelamar joined Venari Partners in 2025, bringing over 15 years of experience in executive search and leadership advisory. Having previously held a Partner position at True Search, alongside roles at Spencer Stuart and Heidrick & Struggles, she brings extensive experience advising organisations on senior leadership appointments and talent strategy. With a truly international perspective shaped by living and working across the United States, Latin America and Europe, Nelamar has advised a diverse range of organisations, including multinational corporations, family-owned businesses, high-growth companies and private equity firms. Based in Miami, she is fluent in English, Spanish, Italian and French, bringing valuable cultural understanding to her work with clients across global markets. Nelamar holds a Bachelor's degree in International Affairs from John Cabot University in Rome and a Wine & Spirits Certificate from Le Cordon Bleu in Paris. Her international education and professional experience reflect a broad curiosity and appreciation for different cultures, adding another dimension to her global approach to executive search.
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