Transforming Addiction Treatment with Pursue Care
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It was great to chat to PursueCare founder and CEO Nick Mercadante for this episode of the Venari Podcast’s HealthTech CEO series!
Nick has a ‘mission-driven’ approach to healthcare, having worked in behavioural health for the past decade. After seeing the effects of opioid use disorder at first hand, he wanted to offer practical, stigma-free treatment to people who might otherwise struggle to access it. Since launching in 2019, PursueCare has expanded significantly, adding mental health treatment to its digital therapeutics, and even opening its own pharmacies and in-person clinics, transforming addiction treatment.
It was fascinating to hear about the brilliant work PursueCare are doing – thanks to Nick for sharing these insights.
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Cristian joined Venari Partners in 2019 and specialises in executive search across digital health and healthtech. He works closely with emerging and high-growth businesses across the US and Europe, helping them build leadership teams to support their growth and commercial ambitions. His sector expertise spans SaaS, digital therapeutics, AI, virtual care, real-world evidence (RWE) and healthcare IT, with a focus on senior appointments across strategy, business development, operations and commercial functions. With extensive experience supporting healthtech companies through key stages of growth, Cristian advises on C-suite, VP and Director-level appointments, board recruitment and succession planning. He also provides specialist support with US go-to-market expansion for European businesses, alongside interim solutions, market mapping, compensation benchmarking and leadership and organisational assessments. Combining deep sector knowledge with an understanding of the challenges facing growing healthtech businesses, Cristian brings a considered approach to identifying leadership talent and supporting organisations through critical stages of development.
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