Become a Lifestyle Choice, Not Just Another Brand
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Are you aiming to become a Lifestyle Brand? Are you matching the tone of voice of the brands your audience interacts with? If so, your approach is reactive. To make sure travellers automatically answer the question “where are you staying?” with your hospitality brand's name, you should strive to become a Lifestyle Choice. Turn into the subconscious go-to choice of your consumers by tapping into their core interests – not only into their demographics! Jason Rieff, a multi-award-winning and Forbes-nominated 30 under 30 branding expert, answered our questions. Learn about the difference between a Lifestyle Brand and a Lifestyle Choice, and how to become the latter.
Listen to our podcast, and get more insights: Apple Podcast, Spotify
- The Venari Podcast
- Business Strategy
- Executive Search
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Nelamar joined Venari Partners in 2025, bringing over 15 years of experience in executive search and leadership advisory. Having previously held a Partner position at True Search, alongside roles at Spencer Stuart and Heidrick & Struggles, she brings extensive experience advising organisations on senior leadership appointments and talent strategy. With a truly international perspective shaped by living and working across the United States, Latin America and Europe, Nelamar has advised a diverse range of organisations, including multinational corporations, family-owned businesses, high-growth companies and private equity firms. Based in Miami, she is fluent in English, Spanish, Italian and French, bringing valuable cultural understanding to her work with clients across global markets. Nelamar holds a Bachelor's degree in International Affairs from John Cabot University in Rome and a Wine & Spirits Certificate from Le Cordon Bleu in Paris. Her international education and professional experience reflect a broad curiosity and appreciation for different cultures, adding another dimension to her global approach to executive search.
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