Unlocking Growth: the PepsiCo Revenue Management Strategy
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Pepsicoinstructed Venari Partners to identify a credible shortlist of experienced strategy professionals for a Senior hire within their Revenue Management team in Barcelona. Their reason for using Venari Partners was based upon previous successful senior hires.
The main challenge for this mandate was to find high calibre individuals who could combine strategic outlook, strong analytical skills, and pragmatic business sense to join a very established Revenue Strategy team.
This would prove to be a key hire for Pepsico so it was crucial to identify a profile that had could combine both strategy with delivery and at the same time build out a team.
The chosen candidate; Elias Gerges, possesses a great understanding of strategy, operations and Revenue Management all sitting within the Retail & Consumer space. Elias was a great choice for this highly competitive space and am sure he will thrive within their rotational scheme.
- Talent Strategy
- Case Study
- Executive Search
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Mark joined Venari Partners in 2018 and specialises in executive search across the retail and consumer goods sector. With over 25 years of recruitment experience, he focuses on securing senior leadership talent for strategic and commercial roles, including C-suite appointments. He works with organisations to identify the expertise needed to drive business performance, growth and long-term success. Throughout his career, Mark has developed extensive experience recruiting across a broad range of functions, including strategic marketing, corporate development, strategic planning, market access, digital, customer experience, operations, revenue growth management and pricing. His career began at Hays, where he spent a decade, before moving to Investigo for a further eight years. With a particular interest in innovation, customer experience and product development, Mark brings a strong understanding of the evolving retail and consumer landscape. His extensive recruitment experience and sector knowledge enable him to advise clients on the leadership talent needed to respond to changing market demands.
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