How to successfully rebrand | Insights from Twill CSO Chris Wasden

How do you rebrand a popular app to reflect your company’s wider vision, while staying loyal to your customers and what brought you success in the first instance?

For Chris Wasden, CSO at Twill, the company’s mission is simple: ‘delivering the right therapy, to the right person, at the right time, in the way that they want it’.


In this fascinating interview, Chris updated us on the rebranding of healthcare app Happify into Twill, detailing how the company has expanded their outlook and what the next five years hold for them.