Leading the Workspace Revolution Case Study

IWG instructed Venari Partners to identify a credible shortlist of experienced strategy professionals for a Commercial Director role.


We were specifically looking for a candidate with deep experience in Product/Commercial and Category Management accompanied with a Consultancy base.


The main challenge for this mandate was to find a profile that had a structured and analytical mindset but also had an entrepreneurial edge. Typically, with this brand the successful candidate needs to possess a ‘hunter’ mentality. The purpose of the role would be to drive product design, pricing, sales, marketing and operating model as well as customer service plans that will deliver significant growth in sales and profits.


In addition to the above skills, the candidate had to be prepared to challenge a very dominant CEO figure.


IWG chose Venari Partners as their search partner, as our pedigree for sourcing Senior Commercial Director talent is well-known. In addition to this we previously placed 2 further Commercial Directors with them. Our search methods ensure we can source talent from all over the globe and we proved this by sourcing a highly respected commercial profile that combined all the necessary requirements to help grow the company.

The chosen candidate; Rohan Sadier, possesses a great understanding of strategy, customer experience, finance and business development all sitting within the Retail & Consumer space. Rohan was a great choice for this highly competitive space.